The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are known as ‘third wave’ as they are riding the peak of cellular andonline shopping. Actually, these disruptive technology are set to generate revolution in the retail sector. Amongst all these new tech developments, image recognition has been mapped out because the emerging technology that has the potential to create the highest effect on sales.
With image reputation technology mobile apps, systems and various other software can identify customers from their facial features. Actually, this technology may also be used to identify different objects predicated on their features. Because of this the entire world has turned into a shop windows for the buyers where they can find direct link from the pictures of products printed on a billboard or in journals taking them to the web site or physical location of a retailer. Consumers might have more personal knowledge with this technology since it allows systems and software to respond to an individual. This enables the buyers to get as well as scan their desired items very easily and quickly, which in turn, help bridge the gap between online stores and physical stores. The technology allows the products and/ or website to be intuitive and they react within an engaging way with the consumers. In fact, image recognition technology has the potential to become an authentic driving pressure for the retail environment.
In terms of product interaction, picture reorganization enables buyers to create visual searches for the particular products they select at their products. They are able to enjoy a fully customized mobile or on the web retail experience while sitting in front of a device. This picture recognition technology actually helps it be easier for cellular and online buyers to experience and interact with products. And all these can be done by just scanning the image on the smartphone or tablet. A number of brands are already by using this technology because of their online and mobile customers to make product searching even more interactive and faster. In general, most of such apps allow purchasers to snap a picture of the product and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the result is produced to the consumers.
With such technologies suppliers now have enormous opportunities; however, the advantages of these technology are yet to be realized completely. In line with the recent market styles the experts have got opined that around 12% consumers are expected to be using image reorganization technology by 2014. The retail sales as well will be considerable up, because of these technologies. Image reputation technology also makes on-line transactions safer by improving the protection perspective of on the web or mobile payme.